Made By BitterSweet: A unified digital hub for storytelling, creativity, and purpose-driven commerce
UX/UI: Golden Launch Creative
Web Development: Happy Site Club
The Overview
Made By BitterSweet is the home for all things created by BitterSweet, including BitterSweet Monthly, BitterSweet Creative, and their shop of apparel and books. With multiple arms under one umbrella, BitterSweet needed a central hub that could communicate their story, showcase their creative work, and connect audiences to their mission-driven products.
The Challenge
BitterSweet was operating across different platforms, which made it difficult for audiences to fully understand the scope of their work. Visitors didn’t have a clear entry point: Was BitterSweet a creative agency? A publication? A shop? The challenge was to design a site that organized multiple identities into one cohesive digital home—without diluting the individuality of each branch.
The Research & Discovery
We began by mapping out the three core offerings and identifying user needs for each:
BitterSweet Monthly – Readers needed easy access to digital stories and archives.
BitterSweet Creative – Partners and collaborators needed a professional space to learn about services.
BitterSweet Shop – Customers needed a clean shopping experience that highlighted apparel and books.
Through content audits, we uncovered the primary user goal: clarity. Visitors wanted to quickly understand what BitterSweet stood for and where to go next.
Hi-Fidelity Wireframes
The Strategy & Approach
Our approach was centered on hierarchy, navigation, and storytelling.
We designed a homepage narrative that explained the BitterSweet ecosystem in one glance.
We created distinct but connected pathways to each branch of the brand, allowing users to explore without confusion.
We developed a visual system that tied everything together: minimal, editorial-inspired layouts with bold use of type and imagery.
Final Homepage
The Design Solution
The new site became a centralized hub where story and commerce live side by side.
The homepage acts as a guidepost, introducing the BitterSweet story and branching into Monthly, Creative, and Shop.
Each section has its own tailored layout but remains cohesive under the BitterSweet identity.
The Shop features streamlined product pages with photography and copy that highlight both style and purpose.
Editorial-inspired typography and grids reinforced the brand’s storytelling-first ethos.
The Impact
Made By BitterSweet now has a digital presence that reflects its true identity: a multi-faceted creative collective. The site eliminates confusion, drives clarity across audiences, and strengthens the brand’s ability to grow in multiple directions while staying unified under one umbrella.
Reflection
This project demonstrated the power of UX-driven navigation and brand storytelling. By building a digital framework that could hold multiple expressions of the brand, we gave BitterSweet a platform that can expand with them—and keep their mission front and center.