from kreativeA reimagined digital platform aligned with a bold creative brand
TypeCreative Portfolio
rolesWeb Design
Web Development
The Overview
From Kreatives is a creative agency that supports wardrobe stylists, hair stylists, food stylists, and other visual artists shaping culture through their craft. They approached us with a landing page that no longer reflected their growth or the sophistication of their work. Our goal was to reimagine their online presence with a modern, functional design that celebrates their creative network and positions them as a hub for collaboration and inspiration.
The Challenge
The existing platform was visually dated and difficult to update, which limited the brand’s ability to showcase new work and connect with audiences. From Kreatives needed a solution that was strategic, fast-moving, and impactful—a way to transform their site without losing months to development.
What We Found
We began with a content and brand audit to understand the gaps:
Navigation issues made it hard for users to find the most important content.
Brand expression was muted; the visual design didn’t match the company’s bold, creative ethos.
Scalability was limited, making it difficult to expand or adapt the site as the company grew.
Through analysis and discussions, we clarified the primary user goals: learn about From Kreatives, explore their projects, and engage with their services.
We leveraged rapid prototyping to quickly map a new vision. Using the Preston template as a foundation, we created hi-fidelity wireframes to test new layouts and navigation flows.
Our approach focused on:
Brand Alignment – Infusing bold typography, color, and imagery that reflected From Kreatives’ identity.
Clarity – Restructuring content to guide users through services and projects with ease.
Efficiency – Delivering a design sprint that moved the site from outdated to modern in weeks, not months.
The Design Solution
The redesigned site became a modern reflection of the brand:
A refreshed homepage communicates From Kreatives’ mission in a bold, immediate way.
Project pages showcase work visually and narratively, giving each piece its own story.
Navigation and content structure were streamlined to prioritize services and portfolio.
The design system created consistency while leaving room for growth.
The Impact
The transformation positioned From Kreatives with a digital presence that matched the strength of their creative work. Their updated site now communicates their brand clearly, attracts new audiences, and supports their mission with a scalable, user-centered design.
Reflection
This project highlighted the power of strategic redesigns and rapid prototyping. By working with existing frameworks and focusing on UX-first decisions, we were able to deliver a site that was bold, functional, and aligned with the client’s evolving vision.