Delina Medhin is a makeup artist, content creator, educator and an enthusiastic human that believes every person can enhance their outer beauty and magnify their inner beauty with makeup. Makeup on her clients has been seen in ELLE, Essence, Vogue.com, on television shows and red carpets. As an early creator of YouTube tutorials she became a trusted beauty resource for my global following. She has also personally been featured as an on-camera beauty expert and host on the Wendy Williams show, AOL's Build Brunch, and MTV's Decoded.
Design & Strategy
The Revamp: E-Commerce
When we first met Delina she wanted to upgrade her web presence from just a portfolio-only site to a clean and modern way to start promoting Delina-the brand. Delina was struggling with capturing her many sides without it coming off as overwhelming. Using our Surrender template, we created a minimal yet engaging site to show off Delina’s amazing beauty portfolio, veteran YouTube channel, and to promote her upcoming masterclass. The team also created an engaging pitch deck to help Delina with sponsorship for her classes and brand.