BLACK SKIN CARE JOURNAL
Black Skin Care Journal is a celebration of melanin and a guide to protecting it from acne, hyperpigmentation, and photoaging through scientifically advanced skin care wellness practice. BSCJ is a digital journal and community for Black women bringing together professional insight, information, and expert advice tailored specifically to your skin, curated by Vivant Skin Care
Tone & Imagery
Based on the brands Instagram account and colors, I was able to select images and a story that matched their mission. The goal was to provide imagery that displayed a bold and realistic look at skin care for women of color. The main objective was to show the diverse skin tones within the community.
Design & Structure
Using our Surrender template, we took the company’s vision from idea to web. Keeping a lot of elements from the original template, we designed the site to be functional and informational, with a bunch of creativity in between.